How to Turn a Visitor into a Customer
AIDA and Landing Page are two powerful techniques in a toolbox of many marketers, that can improve this situation by guiding potential customers to some action.
Why AIDA?
Catch attention
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Drive interest
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Create desire
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Stimulate action
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Client experiences
If the visitor became interested, the next step would be to drive their desire to the level at which they will want to make a purchasing decision.
AIDA suggests that decisions are affected by emotions, so the focus of our next blocks must be switched from our product or service description onto visitors’ emotions.
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Value is the key
Using clear and concise language for CTAs is a must in order to stimulate the visitor to act NOW.